Did you know that in most of the movies you watch, the star has two people playing the role? There’s the talent, who is responsible for memorizing scripts & knowing how to act. Then there’s the stunt double, who performs action scenes like fighting, dancing, etc. They coordinate so well that the difference is not noticeable.

Then there are actors like Jackie Chan, who do both acting & stunts.

An artist’s career is similar. A committed and dedicated artist is very capable of managing their own career. Not everyone needs a manager. But for those artists who decide to have a manager, the manager should compliment the relationship by performing the tasks the artist can’t do or is not good at.

An artist & a manager should have such a fluid relationship that the manager can effectively represent the artist, almost as if they were the artist themselves. For example, Bwalia does such a good job at representing Natasha Chansa online that you can’t tell the difference.

Representation also includes meetings, signing contracts & receiving payments on behalf of the artist.

A major reason why actors use stuntmen is that some stunts are dangerous & can lead to injury or death—which would ruin or delay a movie. Similarly, a major role of a manager is to take the heat on behalf of the artist & act like a shield.

This is why most managers are hated. The artist’s shortcomings are made to look like the manager’s. For example, if an artist doesn’t want to do a feature, it will be the manager that will be despised for turning it down. Career mistakes in general are blamed on management while the artist remains on good terms with everyone.

Managers also have the huge task of making sure quality & brand values are kept consistent & deadlines are met.

A common misconception is that a manager is the boss. Actually, the manager is employed by the brand & has to be paid for their work. Which also means managers are replaceable.

A good manager/artist relationship results in an artist’s career going further & growing faster than it would have with the artist by themselves. A manager is not meant to limit or slow down progress.