Artists… the biggest difference between you and established artists is the audience. (For now, let’s ignore things like stage performance, vocal and writing skills)
As an artist or creator, you need to get comfortable with the fact that your content is probably already very good. It’s your audience that needs work.
It’s tempting to think that getting a feature with a big artist is what your brand needs to grow. But the only significance a collaboration carries is exposing you to a new audience. Without that, features are pointless at growing your brand.
But features and co-signs can’t be the only way to grow an audience, right? The question is how do you grow an audience by yourself?
I’ll give an example of Esther Chungu. Esther is a very likeable person. She’s polite and in general, a decent human being to interact with. A person that Esther encounters would find it very easy to become her fan and supporter. And her fans want to see her win.
Unfortunately, a trend I’ve seen among many young artists today is that a lot of you are obnoxious and arrogant. You care very little about your fans and spend more of your time talking about haters and people who don’t put you on. Because of your pride even some of the people following you want to see you fail!! We see it in your comment section. Surely, that’s not the kind of audience you need. 50,000 followers with half of them hating on you? No. I know you can’t completely run away from haters, but they should never make up the majority of your following or become your focus.
Look, you’re probably an awesome artist, but you’re nothing without an audience. Maintaining a fanbase is just as important as growing it. Appreciate the fans you already have and be grateful for them. There can be no positive growth without maintenance, otherwise that’s like fetching water using a leaking container. Even small things like responding to comments make a difference. Ultimately you should be deliberate about taking care of and growing your audience.